Thursday, January 8, 2015

Bay Street Software Inc. Career Opportunities

Why Join Our Team

Bay Street Software, Inc. continually seeks to hire talented individuals to join our growing company. We’re proud of our high-quality Drupal website products, and look for the brightest, hard-working, most innovative individuals who share our commitment to our values, to our products and to our corporate customers. We offer exceptional career opportunities and are a growth-oriented company.

Stability

We have been in Software Development for over 15 years with Fortune 500, National and International clients.

 

 Wide Variety of Customers

Many different types of customers means there are always new and exciting things to work on.

 

Variety of Technology

We build in a large varitety of tehcnologies; Java, HTML5, CSS3, PHP, MYSQL, Apache, Lynx, Drupal, etc.

 

Experience

Experienced software development management, engineering and customer support teams.

 

Advancement

Opportunity for career growth and advancement.

 

Financial

Competitive salary and bonus plan.

 

Hours

Flexible work schedule and possible work from home days.

 

Environment

Great work enviorment, family friendly, company parties, and company sponsored trips.

6 Phases of the Web Site Design and Development Process

 

6 Phases of the Web Site Design and Development Process


The Web Site Design and Development Process
 There are numerous steps in the web site design and development process. From gathering initial information, to the creation of your web site, and finally to maintenance to keep your web site up to date and current. The exact process will vary slightly from designer to designer, but the basics are the same.

Information Gathering

The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created. This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals. It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a web site. Certain things to consider are: Purpose: What is the purpose of the site? Do you want to provide information, promote a service, sell a produc? Goals: What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information. Target Audience: Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will later help determine the best design style for your site. Content: What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering?

Planning

Using the information gathered from phase one, it is time to put together a plan for your web site. This is the point where a site map is developed. The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the web site – aka your customer – must be kept in mind when designing your site. These are, after all, the people who will be learning about your service or buying your product. A good user interface creates an easy to navigate web site, and is the basis for this. During the planning phase, your web designer - Bay Street Software - will also help you decide what technologies should be implemented. Elements such as will any contact forms be needed, integration of a shopping cart, image galleries, ability to have users log into the site and manage an account, etc. are discussed when planning your web site.

Design 

Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site. Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site. Your web designer - Bay Street Software - has already created over 20 prototype designs for your web site. These can be found at our Portfolio Page. Here you can view many styles and designs that would work best for you.  Our team members are available to help you with this process. Either way, we allow you to view your project throughout the design and development stages. The most important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design.   In this phase, communication between both you and the Bay Street Software designer is crucial to ensure that the final web site will match your needs and taste. It is important that you work closely with your designer, exchanging ideas, until you arrive at the final design for your web site. Then development can begin…

Development 

The developmental stage is the point where the web site itself is created. At this time, your web designer will take all of the individual graphic elements from the prototype and use them to create the actual, functional site. We start your site on a Bay Street Software sub domain; http://mysite.baystreetdev.com, here you can view the progress of your site as well as work with your Bay Street Software team member in 'tweeking' the site to be exactly what you want.   Elements such as interactive contact forms, or ecommerce shopping carts are implemented and made functional during this phase, as well.

Testing and Delivery

At this point, your web designer will attend to the final details and test your web site. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions. Bay Street Software designers are well versed in current standards for web site design and development. The basic technologies currently used are HTML and CSS (Cascading Style Sheets).
As part of testing, we check to be sure that all of the code written for your web site validates. Valid code means that your site meets the current web development standards – this is helpful when checking for issues such as cross-browser compatibility as mentioned above. Once you give your Bay Street Software web designer final approval, it is time to deliver the site. We as your web designers offer domain name registration and all our sites are provided our web hosting services as well.  Once these accounts have been setup, and your web is now pointing to your domain, the site should be put through one last run-through. This is just precautionary, to confirm that all files have been uploaded correctly, and that the site continues to be fully functional. Other final details include installation upgrades like SEO (Search Engine Optimization). SEO is the optimization of you web site with elements such as title, description and keyword tags which help your web site achieve higher rankings in the search engines. The previously mentioned code validation is something that plays a vital role in SEO, as well. There are many strategies that we offer and are available that further enhance the default Drupal / website functionality – many of which directly relate to improving your SEO, as well. There are a lot of details involved in optimizing your web site for the search engines – enough to warrant it’s own discussion. This is a very important step, because even though you now have a web site, you need to make sure that people can find it! This marks the official launch of your site, as it is now viewable to the public.


Maintenance

The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. Your Bay Street Software web designers will be more than happy to continue working together with you, to update the information on your web site. Bay Street Offers multiple levels of maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your web site. If you prefer to be more hands on, and update your own content, we incorporate into you Drupal site many user friendly tools. These tools, with some basic training, allows you - the website owner - the ability to easily add, change, edit all content on your site. You are given access to a back-end administrative area, where you can use an online text editor (similar to a mini version of Microsoft Word). You’ll be able to edit existing content this way, or if you are feeling more adventurous, you can even add new pages and content yourself. The possibilities are endless! It’s really up to you as far as how comfortable you feel with updating your own web site. Some people prefer to have all the control so that they can make updates to their own web site the minute they decide to do so. Others prefer to hand off the web site entirely, as they have enough tasks on-hand that are more important for them to handle directly. That’s where the help of a your Bay Street Software web designer comes in, once again, as we can take over the web site maintenance for you – one less thing for you to do is always a good thing in these busy times! Other maintenance type items include regular site backups, security upgrades, additional functionality, search engine optimization, social networking management, etc.


For more information on Bay Street Software Inc., click here to view our website.





Sample Websites

At Bay Street Software Inc., we own various high end and professional website sample.  Ranging from colorful and whimsical to sleek and dark, we have a style for everybody in what they are looking for in their business website.  We want your online presence to reflect your business, so diversity in our website samples is a must!

You can simply click this link to view all our Drupal 7 Sample Sites, but here are a few of what kinds of samples we have to offer!






Take a look at our many varying styles and designs that we have to offer, and remember, everything is customizable to your own personal preference. The sky is the limit with Bay Street Software Inc.!


For more information on Bay Street Software, click here to view our newly designed website.

Our Websites are User Friendly

User Friendly

We here at Bay Street Software are true masters at creating a unique user friendly features into our website solution.  An WYSIWYG allows our clients the ability to log into their website and easily manage their content with a Microsoft Word inspired editing tool.

No code to learn, just point, click, edit, save and instantly find your new content on your website. We have integrated this solution into any content on your website, pages, video's, pictures, blogs, online forms, video and so much more - with the power at your fingertips.
Here is what our WYSIWIG looks like on this site:

Bay Street Software WYSIWYG sample image


Now it is not mandtory for someone to first learn HTML in order to create web page on their site. A WYSIWYG is the tool that can automate web site page development and hasten the process for beginners.

WYSIWYG HTML editors is a great tool for beginners to quickly create web pages and publish it to their site so it can go live on the net. Now any one, without knowing HTML, can create visually appealing (?) web pages of their family, pets, business... you name it!

As you see, there are many things to consider. We are here to help you with all these items, and more.

Contact Us Via Email, or give us a call @ 803-389-8899

Social Media Services

Social Media Services

As we have all seen, in recent years many new player have entered the digital marketing game: Social Media. Platforms like YouTube, Facebook, Twitter, Google +, Google Places and many more have presented companies and organizations, weather small or large, with an unparalleled opportunity to connect with consumers.

These methods are truly unique, social media marketing pulls consumers in and revolutionizes the way in which they interact with companies and learn about their brand, products and services. At Bay Street Software, we are experts in creating the platforms and interactions in all our clients’ social media marketing strategies so they can flourish.

With that being said, getting the benefits of social media marketing is much more than putting together a Twitter or Facebook page. A strategic approach can have a direct impact on your return on investment. Our specialty is providing you with a focused social media marketing plans with content creation, and social media campaigns on multiple platforms. The ultimate goal being able to watch our clients fans base and online businesses grow. Whether you need staff training and consultation for your existing solution or help with your entire social media presence, Bay Street Software is your solution to better brand engagement.

Areas of Expertise:

  • Social Media Marketing
  • Facebook Application Development
  • Interactive Campaigns
  • Video Creation and You Tube Campaigns

As you see, there are many things to consider. We are here to help you with all these items, and more.
Contact Us via email, or give us a call @ 803-389-8899

Website Development

Website Development

Our core, here at Bay Street Software, as a digital marketing agency is custom Drupal and WordPress website development. Years of experience in this field has equipped us with the technical know-how to build gorgeous and effective custom websites.

At Bay Street Software, we don’t settle for the status quo - we strive for best of class custom websites developed using the latest technologies, trends and tools. Embracing modern languages like HTML5, CSS3, PHP, and JavaScript allows our development team to continue push the boundaries of all things digital. Whether you are looking for a customized slide show or e-commerce website to selling a portfolio of products direct to consumers, or want a community portal to foster brand loyalty, we will turn your vision into a reality.

Unlike most agencies, we do all of our custom website development in-house. We are not a development shop in India that you can never talk to directly. Collaboration among your team and our team is key to the success of any simple or complex custom website. We prefer to have all our moving parts moving in the same direction at the same speed to cross the finish line with a winning solution.

Areas of Expertise:
  • Custom Drupal Website Development
  • Web 2.0 Application Development
  • Open Source Software Customization
  • Custom Software Development
  • Ecommerce Website Development

As you see, there are many things to consider. We are here to help you with all these items, and more.

Contact Us Via Email, or give us a call @ 803-389-8899

Utilizing Ecommerce

Ecommerce is revolutionary software integrating commerce, content and community to create engaging Web experiences that bring e-retailers more traffic to drive more results.
With Ecommerce, online retailers have a simple yet powerful platform and the flexibility to integrate a rich commerce experience anywhere within their environment.
Drupal Ecommerce provides the structure you need to do eCommerce without any assumptions about how your business is done.

Content-Driven
Ecommerce is the only commerce platform built upon an enterprise CMS. It connects content and products seamlessly to drive online sales and influence offline sales through a rich user experience, optimized merchandising tools, and proven SEO tools.

Flexible
Ecommerce is highly modular and configurable to fit into the way you do business. It is ideal for all types of physical and non-physical items that require unique payment models (i.e. recurring, licensing, subscription). It is the most flexible eCommerce solution available.

Easy to Use
Ecommerce provides for the development of an administration system and customizable workflow that makes it easy for non-technical personnel to execute changes and test new ideas, making it the perfect fit for marketing-driven commerce.

Open Source
Drupal Ecommerce is open source, which facilitates lower costs, higher quality, greater innovation, faster speed, and the excellent security record of Drupal.

Extensible
Ecommerce is highly extensible, and can adapt to meet the changing needs of websites of any size through integrations with third-party systems, feature enhancements, and International functionality.

As you see, there are many things to consider. We are here to help you with all these items, and more.

Contact Us Via Email, or give us a call @ 803-389-8899

Why Clients Choose Us

When considering a new website for your company, you want to have a product that represents your company while also being functional and professional. At Bay Street Software Inc., we can give you just that! Here are some of the reasons why our satisfied clients have chosen us to represent them as their internet presence.


We are Local and Family Operated

Bay Street Software started as a family company that, through excellent business practice and customer service while promoting a solid product, is devoted to the client.  You won't call us and receive an outsourced call center across the world or have to speak to somebody you don't know.  You will have a team of people working to make your site exactly the way you want, but you will not have to concern yourself with talking to somebody whom you don't have a business relationship with. It is important for us to know our client on a first name basis, and vice versa. We stress creating and maintaining a relationship with our clients that can truly only be found with companies who are close by and family operated.


We Really Do Know Our Stuff

Website development has been our passion for years and has been practiced by us for 15 years and counting.  We have a team of the best Drupal developers in the country along with social media and design experts.  This isn't a hobby for us or something we took a few courses in college to learn.  Our clients have been big fish Fortune 500, mulit-billion dollar, multi-national corporations. We have some of the greatest companies in the world, whether in the private sector or part of the United States government, coming to us asking for our expertise in the fields of Drupal development, coding, and back end development.   Development of high end, functional corporate websites is our passion and we are proud to say that we are very good at what we do.
 

We Are Diversified

Although we are able to make complex and intricate websites for our top dog, Fortune 500 companies, we pride ourselves on diversity.  We have local clients that are small "mom and pop" business and medium sized local businesses.  We enjoy helping out the smaller companies in advancement of their technological presence, and bringing acknowledgement to small American businesses that help with our economy so much. Whether little or big, local or multi-national, having 3 to 26,000 employees we are a diverse company that has strengths in all company backgrounds and their own individual needs.

Being Mobile Friendly




Being Mobile Friendly
Over half of all viewers are looking at things and sharing them with their friends and followers by using mobile devices. Imagine if over half the individuals that clicked on a link to your content using a mobile device couldn’t read it properly? That would absolutely kill your marketing campaign, so it is important as a business owner to get with the times and stay up to date with what the people need and want.
Simply put, not having a responsive website design will hurt your business. Get responsive and provide all of your website visitors with a pleasant experience. This will keep them engaging with your brand, ultimately resulting in conversions, sales, and revenue for your business.

For more information on how we can get you hooked up with all the latest technology for your website, give us a call or send us an email:

(803) 389-8899
sales@baystreetsoftware.com

We look forward to you call!

A Look into Bay Street Software Inc.

The Company

Bay Street Software is a private company based in Charlotte, North Carolina. We specialize in Drupal development and corporate website development with a full team of Drupal developers and website designers. If you are looking for an expert team of Drupal developers, Bay Street Software is the ideal choice to invest in your company's future online presence. Whether you are looking for a Drupal developer, website developer, or online designer for your custom and professional website, we at Bay Street Software strive to give our valued clients, not just want they need, but everything they could ever want for their online presence.


Our Mission

Our mission at Bay Street Software, Inc. is to transform our clients’ business concepts and goals into dynamic, functional business realities.  We harness the latest internet technologies to maximize investment return.  With our strict dedication to quality and service, we are of the mindset that we only succeed in the persuit of our mission, when we see our client’s achieve thier success.
 

Our Philosophy

At Bay Street Software Inc., we have five key values that we apply to our business practice and relationships with our valued clients. These concepts are Integrity, Purpose, Drive, Mastery, and Relationships and they are continuously implimented in the way we will do business with you!

Unlimited Content on Your Website - No Set Page Limit!

Get the information out to all your visitors

Many companies today employ a philosophy called 'content marketing' as a way to get the 'word out' about their business and reach more people. Utilizing this format, assists in getting your company brand out to the public and can create actual useful content for readers. Blog posts on company websites, video campaigns and e-books all fall under this umbrella. This strategy is often a more effective method of reaching people vs. splashing ad content all over a web site.

Now a days, most businesses want to track the SEO, search engine optimization, impact of content marketing because it is seen that content marketing is a primarily SEO tactic. If you write great stuff, you will garner links. Write relevant stuff and you’ll make your site more relevant, too. This strategy of producing quality content can be costly and businesses want to make sure investing in this format pays off. Most companies therefore want to track return on investment (ROI) in terms of SEO gains.

All websites we create are designed to take advantage of the fact that to promote your website correctly, you need to continually add content to your site on a very regular basis. We allow unlimited amount of content to be added on all sites.




As you see, there are many things to consider. We are here to help you with all these items, and more.
Contact Us Via Email, or give us a call @ 803-389-8899

Mobile Application Development




Mobile Application Development
Bay Street Software is a leading mobile application development company. We have been helping brands engage with their audiences through all connected device - smartphones, tablets (iPads), etc. We design, develop and optimize native mobile applications on the Android and iOS platforms for all levels of brands and enterprise companies that are looking to capture mobile in their marketing strategy.
Did you know that consumers are adopting mobile devices and tablets faster than any technology today? Branded native mobile applications provide a way for your company to have continuous engagement with your current or potential customers. Bay Street Software offers mobile application development services for iPhone, iPad, Android and Black Berry devises.
Mobile users are continuously browsing their smartphones while getting their morning dose of Java, during their morning drive to work, or while sitting in front of their TV. When we are developing your companies native mobile applications, we understand the importance of addressing the needs of your customers while they are on a mobile device browsing your mobile application. Mobile users today expect quick, easy to navigate applications that provide them with utility while away from their computer.
Don't Miss Out! Utilize Smartphones to Grow Your Business!
Our native mobile application development services allow our clients to integrate a mobile application with their website. You want to offer new utilities to your customers and to send quick snippets of information. Whether you want to send push notifications for new products your offering, create a fun multi-media game that promotes your brand, we can help.
Areas of Expertise:
  • Mobile Web Design
  • Mobile Web Development
  • Responsive Website Theming
  • iPad & Tablet Development
As you see, there are many things to consider. We are here to help you with all these items, and more.
Contact Us Via Email, or give us a call @ 803-389-8899

Strategy and Analytics



A proper user experience strategy unites interface design, graphic design, content, technology and strategy to create a for the consumers and users that visit your website a seamless digital experience.
At Bay Street Software the user experience of your website is at the core of all we do.
Utilize All that Google Offers to Help Your Business Grow.
Demographic and psychographic discovery are unique to each client’s brand, Bay Street Software digital strategists are able to identify and map out websites, mobile applications and social applications that allow users to navigate through pages with ease, improving usability and ultimately maximizing conversions.
Areas of Expertise:
  • Google Analytics
  • Conversion Optimization
  • Website Analytics and Reporting
  • Distinctive Strategies
  • Regional and Global Reaching
As you see, there are many things to consider. We are here to help you with all these items, and more.
Contact Us Via Email, or give us a call @ 803-389-8899

Search Engine Optimiation


Search Engine Optimization
SEO or Search Engine Optimization is the technique and science behind obtaining higher rankings (showing up in Google, Yahoo, etc.) in search results pages for your companies specific keywords that your customers or audience is searching for. The companies that rank at the top of Google and Bing searches aren't just lucky - it is a strategic and calculated process. Search engine optimization is truly one of the most important and essential element of your digital marketing strategy that requires a thorough understanding of how the different search engines work, and how to implement all the necessary optimization efforts to get the desired results.
At Bay Street Software, we have a dedicated team of search engine marketing and optimization specialists with the skills to take your website exposure to the next level. We start with researching and identifing your companeis specific keywords - identifying what your potential clients actually searche for when looking for a company like yours.
Get Your Business Found is Not Automatic - It takes Planning, Dedication and Hard Work.
Once identified, we implement these keywords into your websiet pages and meta tags. We even specialize in structural optimization for large-scale web properties. Lastly, we employ a number of "friendly" strategies for generating quality backlinks. This is just the tip of the iceburg, there is more, but in order to learn our secerts, you will have to call us and we will share the secret SEO sauce.
Areas of Expertise:
  • Search Engine Optimization
  • Cellular, Email & Social Network Marketing
  • Digital Advertising
  • Affiliate Marketing
  • Social Media Marketing
  • Quality Backlinks
As you see, there are many things to consider. We are here to help you with all these items, and more.
Contact Us Via Email, or give us a call @ 803-389-8899

Social Media Marketing





Social Media Marketing
As we have all seen, in recent years many new player have entered the digital marketing game: Social Media. Platforms like YouTube, Facebook, Twitter, Google +, Google Places and many more have presented companies and organizations, weather small or large, with an unparalleled opportunity to connect with consumers.
These methods are truly unique, social media marketing pulls consumers in and revolutionizes the way in which they interact with companies and learn about their brand, products and services. At Bay Street Software, we are experts in creating the platforms and interactions in all our clients’ social media marketing strategies so they can flourish.
Utilize the Power of Social Marketing to Get Your Business Found.
With that being said, getting the benefits of social media marketing is much more than putting together a Twitter or Facebook page. A strategic approach can have a direct impact on your return on investment. Our specialty is providing you with a focused social media marketing plans with content creation, and social media campaigns on multiple platforms. The ultimate goal being able to watch our clients fans base and online businesses grow. Whether you need staff training and consultation for your existing solution or help with your entire social media presence, Bay Street Software Inc. is your solution to better brand engagement.

Areas of Expertise:
Social Media Marketing
Facebook Application Development
Interactive Campaigns
Drupal Development
Video Creation and You Tube Campaigns

As you see, there are many things to consider. We are here to help you with all these items, and more.
Contact Us Via Email, or give us a call @ 803-389-8899