Friday, March 27, 2015

What's in a Name? Tips for Choosing a Domain Name

Whether you are developing your first website, thinking of starting a site or you already have multiple sites in the workings, choosing a domain name is one of the most significant factors that figures into any new website. You may think—it’s just a name…but the reality is a domain name represents the property that the website will have on the world wide web and like anything else in the world, LOCATION is everything!

Whether you’re have a little trouble coming up with a domain name or you’ve thought of a few but they are already taken, here are some tips that will help you choose a new domain name that is memorable, relevant and most of all effective for your upcoming website.


Relevance Matters in Domain Name ChoosingFirst things first, you have to make sure that you choose a domain name that is relevant to your plans for the website or the product or service that the website will be promoting. You may like the idea of choosing a catchy domain name just because you like the name but if it doesn’t have anything to do with what the site will be about then it’s best not to choose it. Not only are irrelevant domain names confusing to humans, they can also make it difficult to rank the site within search and may be marked as spam if you aren’t careful.


Short Domains are Memorable Domains
Whenever possible, keep the domain name as short and relevant as possible. Short domain names are easy to remember, leave less room for human typo error and just work better than long, drawn out names. It’s easy for someone to remember a one or two word name that is relevant to the product or service being offered—longer names are more difficult to remember and easier to mistake.


Effective Domains Incorporate Keywords
If you haven’t done this before then there’s a chance you aren’t real sure about the use of keywords and the effectiveness of keywords when it comes to website development but the reality is, effective domains incorporate keywords right into the domain name. If you haven’t researched keywords, it’s time to do so—you’ll want to have a good list of keywords already established prior to developing the website and even prior to choosing the domain name. For instance, if your are starting a site for a shoe store consider including keywords related to shoes in the domain name. Don’t go overboard, one or two keywords will be sufficient (remember, short domain names are easier to remember).


What to Do When the Domain Name You Have Chosen is Already Taken
So, you’ve chosen a domain name and now you realize that the name you chose that incorporated keywords and was short and sweet is already chosen—now what? Consider variations of the domain name such as using a hyphen in between major words or a phrase of the domain name. Often times the single word variation of a domain will be taken but hyphenated versions will still be available. The downside is that when you choose to use a hyphenated version of a domain name there is a chance that your visitors will forget to insert the hyphen and this could drive your traffic to your competitor’s site (something you definitely don’t want to happen).



For more information on website development, keyword research and choosing an effective domain name, contact Bay Street Software Inc. today or call at (803) 389-8899.

7 Reasons Why Your Business Should Invest in SEO

Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field.

When queried if in fact SEO  is dead, McRoberts said “SEO is far from dead” but added the caveat that “it’s changed so drastically that people really need to learn to think of it as less of a s tactic, and more of a branding play.”

Not sure I agree with that assessment but regardless of that and contrary to what you may have read recently, organic search engine optimization is far from dead.

In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time.

 Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:


    It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.
    It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
    It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
    Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
    Rise of mobile bandwidth and local search optimization – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
    Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
    Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

Our Websites are Mobile and Tablet Friendly



Over half of all viewers are looking at it and sharing it using mobile devices. Imagine if over half the individuals that clicked on a link to your content using a mobile device couldn’t read it properly? That would absolutely kill your marketing campaign.






Simply put, not having a responsive website design will hurt your business. Get responsive and provide all of your website visitors with a pleasant experience. This will keep them engaging with your brand, ultimately resulting in conversions, sales, and revenue for your business.

Why Switch to a Responsive Website?


Lately, many companies are moving their websites over to a responsive website.  What exactly is a responsive website?  Why is it such a big thing?  Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Essentially, when you have a responsive website your website is seen on tablets and mobile devices the way they were meant to be seen, beautiful and functional.

Here are six reasons why you need to make the switch to a responsive website design right now. The longer you delay, the more users and revenue you can expect to lose.

1. Mobile Growth Will Not Slow Down

2. Google Loves Responsive Websites

3. Responsive Websites Load Faster

4. Provides Great User Experience

5. Adapts to New Screen Sizes and Devices 6. Large Percent of Social Media Referrals Come from Mobile.



For more information on how you can get a responsive website that looks beautiful from all devices, call us at (803) 554-4188 or email us at sales@baystreetsoftware.com



Lately, many companies are moving their websites over to a responsive website.  What exactly is a responsive website?  Why is it such a big thing?  Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Essentially, when you have a responsive website your website is seen on tablets and mobile devices the way they were meant to be seen, beautiful and funtctional.
Here are six reasons why you need to make the switch to a responsive website design right now. The longer you delay, the more users and revenue you can expect to lose.
1. Mobile Growth Will Not Slow Down
2. Google Loves Responsive Websites
3. Responsive Websites Load Faster
4. Provides Great User Experience
5. Adapts to New Screen Sizes and Devices 6. Large Percent of Social Media Referrals Come from Mobile.

For more information on how you can get a responsive website that looks beautiful from all devices, call us at (803) 554-4188 or email us at sales@baystreetsoftware.com
- See more at: http://baystreetsoftware.com/blog/why-switch-responsive-website#sthash.8qdywFxo.dpuf
Lately, many companies are moving their websites over to a responsive website.  What exactly is a responsive website?  Why is it such a big thing?  Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Essentially, when you have a responsive website your website is seen on tablets and mobile devices the way they were meant to be seen, beautiful and funtctional.
Here are six reasons why you need to make the switch to a responsive website design right now. The longer you delay, the more users and revenue you can expect to lose.
1. Mobile Growth Will Not Slow Down
2. Google Loves Responsive Websites
3. Responsive Websites Load Faster
4. Provides Great User Experience
5. Adapts to New Screen Sizes and Devices 6. Large Percent of Social Media Referrals Come from Mobile.

For more information on how you can get a responsive website that looks beautiful from all devices, call us at (803) 554-4188 or email us at sales@baystreetsoftware.com
- See more at: http://baystreetsoftware.com/blog/why-switch-responsive-website#sthash.8qdywFxo.dpuf